ICC
Homepage
Problem
The design was outdated and used space ineffectively. The slider didn't work properly, degrading performance. The contrast between colors hurt accessibility. Product display was bland and uninviting. CTAs were missing.
Solution
We modernized the hero section in a way that underscores the company's long tenure. We expanded navigation, improved its usability, increased color contrasts, and made the site more inviting. We moved products up the page to help users find them more quickly while also fitting more products and categories on the page. We added a CTA to direct users to the full product range.
Single Product Page
Problem
Product pages used space disproportionately, muting product options and descriptions. Small and lightweight fonts hurt readability.
Solution
Our user-focused design balances space, which emphasizes product options and draws attention to the product description. Increased font size and weight make text more readable.
Product Category Page
Problem
Product category pages buried informative text, cluttered the sidebar, duplicated their title, and weren't optimized for mobile devices. Hard-to-see pagination and breadcrumbs hindered navigation.
Solution
Our design cleans the sidebar and re-positions imagery to highlight the important category description. Borders delineate individual products. Enhanced pagination and breadcrumbs improve navigation.
Before
After
Before
After
Check Out the Case Study
We did much more than a site redesign. To learn how we improve performance, rebuilt search, and re-organized content, check the ICC case study.
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