What is it?
In May this year, right after the global COVID pandemic, Facebook announced a new opportunity for all small businesses. A special place on their business accounts where they can quickly sell their products or services without much effort.
Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts.
Gepostet von Mark Zuckerberg am Dienstag, 19. Mai 2020
What is a Facebook shop, and who can use it?
The Facebook store is a mobile-first platform where all the businesses can create an online shop on Facebook or Instagram, and sell their products. And all of that for free. It is made for all small businesses and entrepreneurs, making their life much more comfortable now when they can start their business without investing money in creating professional Woocommerce or Shopify stores. It is the right solution for beginners, and an excellent one if you want to be present on more digital platforms.
You can choose which products you want to feature and what colors or fonts you want to use. In Facebook Shops, you can connect with your customers through WhatsApp, Messenger, or Instagram to answer questions, offer support, etc.
Do I need a website if I have a Facebook store?
You can pretty much do great on your Facebook store, sell like crazy, and suddenly, the algorithm changes. Maybe you did something that Facebook doesn’t like and find yourself banned. If you can’t access your account, you can’t sell anymore. Your job stops for a certain amount of time, and there is nothing you can do to change it.
Okay, this probably is the worst scenario, but it can happen to anyone, right?
Build your brand on your own soil.
Having an online presence is more than just using social media. It means that you have a space on the internet where anyone can reach you.
Don’t risk your company’s future by relying only on the Facebook store. Don’t put all your effort into something you can’t control. Always have options. Social media changes the way they work often. By placing your business on it, you are at the mercy of their format. On the other hand, every aspect of a WooCommerce website is built to tell your story. You can choose your style, play with colors, and be unique.
Let’s put it this way: Social media is a mouth, your Website is a brain. They can create magic together.
How do I integrate my Woocomerce store with Facebook?
Facebook is working with platforms such as WooCommerce, Shopify, BigCommerce, Chanel Adviser, and others. If you already have a WooCommerce store, you can integrate it with your Facebook business account by following this instruction.
- Install Facebook for WooCommerce.
- Go to your WordPress Admin Dashboard.
- Go to: WooCommerce > Settings > Integrations.
- Choose Facebook for WooCommerce.
- Get Started.
How to Increase your sales using an online Facebook store?
People can find Facebook Shops on a business’ Facebook or Instagram page. Or discover them through stories or ads. They can search the full collection, save products they are interested in and place an order – without leaving the app.
- List your catalog to Facebook
- Don’t mislead people
- Don’t use stock photos
- Link to your Website for social proof