Starting a new online store might sound scary, especially if you are a beginner. To make thigs easier for you, we’ve made a step by step guide that you can follow. By the time you read this article, you will be able to understand the whole eCommerce concept and have your very own eCommerce shop making your first sales.
1. Choose the Right Product
Figuring out what to sell and sticking to it might sound a little tricky. In order to succeed at your eCommerce shop, you need to find just the right product to sell. If you are just starting out, you may ask yourself “Everyone is already selling everything, so what’s the point?”
However, that is just a wrong attitude. In order to succeed, you will need to solve your customers’ problems. Do some research and ask yourself questions about your potential clients; Who are they? What are they doing for a living? Do they have some hobbies? Try to find out what products can offer solutions for their problems and you can become a hero in their stories.
Your main goal is to sell your products. In order to do that you need to bring people to your eCommerce website and it’s important to do this at the right moment. For example, if you are selling fancy dresses or suits, you need to catch new clients around their anniversaries, prom nights or weddings.
Use Google Ads for the most extensive strategies and catch them when they are searching for your products. You can make solid keywords research using tools like: keywords everywhere, keyword tool or ahrefs. Good keyword list will multiply your traffic and bring relevant audiences to your eCommerce shop that will lead to increased conversions.
3. Good Visuals
We have all heard that a good picture is worth a thousand words. Research from 2008 has shown that product images are the single most influential feature for eCommerce shops. So, if you are serious about making an ecommerce brand, and want your product to sell itself, you need to have powerful visuals.
It’s possible to make good visuals without photoshop skills. If design is new to you, we suggest you start posting your product pictures on a blank or one-colored background. You can use tools such as removebg or zapbg to remove your background. Another option is to use Canva to change background color, add some extra details, etc.
Be consistent with your posting. Create your own palette of colors and use it. It is important to be consistent if you want to build a recognizable brand. You can see which colors you can use on colors and fonts.
4. Mobile Friendly
Around 94% of people judge websites based on responsive web design. More people are using their phones for online shopping every day, so making your website mobile friendly is a huge step in increasing sales and attracting new customers. Google ranks mobile-first shops better, they attract more visitors, and they are user-friendly. If you are starting an eCommerce shop, you can find some free mobile friendly themes here.
Always be sure to test every feature before launching it live. Use your own phone, or ask a friend to give you their opinion. See if your shop is responsive on every device.
5. Checkout & Shipping
When it comes to checkout & shipping there is no better way to turn off your clients than making these two overly complicated. Try to put checkout and shipping on the same page, to make it easier for your clients to navigate your website.
You need to make your customers feel safe and you will not achieve this if you are asking for too much personal information. Try to avoid any unnecessary steps. For example, don’t ask them to put their email address if you don’t need it.
Another advice is not to hide any information. Tell them what to expect in advance. If shipping isn’t free don’t avoid mentioning it. They will find it out sooner or later, but you will lose their trust by hiding it.