WordPress is a popular and reliable website builder and CMS, used for many different types of websites. One of them is a business or enterprise website, so let’s take a closer look at the main benefits of using WordPress as a CMS for your enterprise website.
What Is WordPress?
When it was launched back in 2003, WordPress was simply a blogging platform, but as it became more popular, WordPress grew into the biggest content management system (CMS) in the world.
Today, WordPress is a CMS and a website builder, allowing users to do everything related to their website – from building their sites, adding and updating content, to regular website maintenance.
Despite that, some people still doubt WordPress is a good choice for a business website. Some still see WordPress as a blogging platform, suitable for blogs and similarly-oriented websites, but unsuitable for enterprises or eCommerce sites.
While many factors need to be considered when judging WordPress as a business site, it is a good choice for most enterprise websites. So, here are some of the biggest advantages of using WordPress for a business website:
Top 12 Benefits of Using WordPress As a CMS For an Enterprise Website
There are many advantages of using WordPress as a CMS for a business website. Let’s check them out in more detail now.
- Versatile Platform Suitable for Different Types of Businesses
- WordPress is Very Easy to Install and Use
- WordPress Is Highly Customizable
- WordPress Sites Are SEO-Friendly and Can Rank Higher
- WordPress Is Secure
- WordPress Has Mobile Users in Mind
- WordPress Software Is Open Source and Free
- WordPress Sites Are Easily Scalable
- WordPress Supports a Variety of Media Types
- WordPress Comes with a Built-In API
- WordPress Can Be Expanded to eCommerce
- WordPress Can Be Used as a Headless
1. Versatile Platform Suitable for Different Types of Businesses
Regardless of the type of business you run, WordPress is likely a good choice since it can accommodate a wide range of businesses. To name just a few of them, WordPress can meet the needs of:
- eCommerce Websites
- Job Boards
- Portfolio Websites
- Personal Blogs
- Business Directories
- Non-Profit Organizations
- School or College Websites
- Membership Websites
- Knowledge Bases
- Forums
That’s a very diverse list and WordPress can provide the right tools to meet the needs of all those types of websites and more.
2. WordPress is Very Easy to Install and Use
It is clear that WordPress had beginners in mind when it was created. You don’t have to be tech-savvy to install and use WordPress. Sure, you need to know some basics on how to use the tools provided by WordPress, but those are easy to learn, there are a bunch of tutorials online, and most of them are pretty much self-explanatory.
Of course, if you want to run your business on WordPress, help from professional developers could make your site look much better and improve its functionality since they know how to utilize all themes and plug-ins to make your website stand out.
However, when it comes to content management, you can easily do that by yourself. WordPress has a very user-friendly interface and a dashboard that you can use to add or update your site’s content at any time.
3. WordPress Is Highly Customizable
One of the main benefits of using WordPress as a CMS for your enterprise website is customization. WordPress is highly customizable, which allows you to create a site that will make your business stand out among others.
Through many different themes, plugins, and other tools, you can make a website that suits your brand perfectly. You can even customize WordPress themes to every little detail by changing backgrounds and colors, adding logos, and other features.
While this is something that you can even do by yourself, for a business website it’s probably better to hire a professional developer who can help you maximize the potential for customization that WordPress has. After all, they likely know how to use various powerful plugins and tools to improve your business through on-page SEO, custom API integration, data analytics, and other tools, which is just one of the benefits of outsourcing WordPress development.
4. WordPress Sites Are SEO-Friendly and Can Rank Higher
Using WordPress as your CMS is great for SEO. First of all, WordPress has a very clean and simple code, which makes it easy for Google and other search engines to read and index your website’s content.
Secondly, WordPress makes it easy for you to use good SEO practices. WordPress is a CMS that has many developers contributing to its code, which over time made WordPress highly customized and acceptable to Google’s high standards. That benefits all WordPress users and that is how it can benefit you as well. For example, you can add tags and keywords to all your pages or posts, including headings, alt text for images, meta descriptions, and other similar elements that will improve your on-page SEO results and help your business website rank higher.
WordPress also provides different SEO plugins to help you out even more, like Yoast SEO or RankMath which are a great extensions for most WordPress installations.
5. WordPress Is Secure
Although it wasn’t like that in the early years of WordPress, today this name is associated with security. That doesn’t mean that WordPress is without a flaw in this department or foolproof for that matter, but it is one of the best CMS platforms when it comes to security.
The main reason why WordPress is secure is staying up to date with growing and changing cyber security threats. That’s why it’s important to install all WordPress updates when they are released. You can get in touch with us if you need help with WordPress maintenance and update, so you can focus on the business side of your website.
In addition to this, WordPress also has built-in security features to ensure the safety of your website, like the Hypertext Transfer Protocol Secure (HTTPS) internet protocol, SSL encryption, password protection for folder contents, and more. WordPress also provides users with the ability to use two-factor authentication for logins.
All in all, WordPress is a safe option for your business website thanks to these built-in features and a variety of security plugins.
6. WordPress Has Mobile Users in Mind
Mobile phones and other mobile devices are slowly taking over PCs as the primary way for browsing the Internet. Almost 59% of all global website traffic is generated by mobile devices and this number is growing constantly, as you can see here.
WordPress provides users with numerous options for mobile-responsive design, making sure that your business website looks great regardless of the way people access it.
7. WordPress Software Is Open Source and Free
WordPress uses open-source software, which means that the source code for this CMS is built by different contributors. Also, anyone can modify the software according to their needs. This leads to WordPress constantly being enhanced by its users and community, which includes some of the top developers around the world.
In addition to this, WordPress software is free to download and install. You can also find a wide range of free themes, templates, tools, and plugins. However, there are also paid themes and plugins you can use, which may be better suited to your business needs.
Also, WordPress software is free, but hosting your website on WordPress.com is not. Still, the range of prices for hosting and maintenance at WordPress.com provides users with many options, some of which are pretty affordable. You can also opt to host your website elsewhere.
8. WordPress Sites Are Easily Scalable
As your business grows, you may find yourself in need of different features and functions, which can be easily achieved with WordPress. For example, you can add eCommerce functionality to allow your customers to buy your products directly on your website.
At some point, you might even want to do a complete overhaul of your site’s design and layout to correspond with the changes that your brand is going through, which is once again not an issue if you use WordPress as your CMS.
You can also add content to your website at all times without compromising the performance of your website. WordPress is extremely flexible and it’s easy to scale your site to meet the needs of your growing enterprise.
9. WordPress Supports a Variety of Media Types
While text content is usually a primary way for business websites to communicate to their potential clients, it is just one of the many media types that WordPress provides to its users at all times.
For example, you may want to add images, videos, or even GIFs to your content. WordPress allows you to do all of that without hassle. Here are some of the most common file and media types WordPress has:
- .jpg
- .png
- .gif
- .doc
- .pptx
- .mp3
- .m4a
- .mp4
- .mov
- .wmv
- .avi
10. WordPress Comes with a Built-In API
API stands for Application Programming Interface and is a way for two applications to talk to each other. Basically, API works as a software intermediary between two apps.
For example, every time you use an app on your phone an API makes sure that the information you receive from the internet can be read by the app and presented to you in a readable way.
WordPress has an API already built-in, so you can easily connect your business website with other sites and apps, making sure that you are connected to any services that your enterprise might need.
11. WordPress Can Be Expanded to eCommerce
We already mentioned that you can add eCommerce functionality to your WordPress website, but this is very important for many businesses and we want to cover it in more detail.
Many businesses today rely on their online sales to function. After all, eCommerce constitutes almost 20% of all retail sales worldwide at this time, with that share expected to grow to more than 25% in the upcoming years.
That is a huge market to tap into and WordPress allows you to be a part of it by making your website into an eCommerce site. Once again, you can achieve this with a simple plugin, but if you want to make sure that everything is working smoothly, you can check our eCommerce development services.
12. WordPress Can Be Used as a Headless
A headless WordPress website is a WordPress site without its frontend, which means that it is only used only as a CMS. We said before that one of the benefits of using WordPress is scalability. Well, using WordPress as headless is a great way to scale your enterprise website.
For example, imagine your business has grown so big that you need to change your website. Meanwhile, your team is used to WordPress and you based your marketing strategies around it as well. With a headless WordPress site, you can upgrade your website without having to get used to another CMS and still retain full control over your website and user experience.
You can learn more about headless WordPress, how it works, and what are the benefits of having a headless WordPress website in this article.
Conclusion
An attractive, fully-functional, and responsive website is often the cornerstone of any successful business, especially today when in our technology-based society.
With that in mind, choosing the right direction for your website and CMS is one of the most important decisions you will have to make to ensure prosperity for your enterprise. WordPress is, without a doubt, one of the best options.
And if you need professional help with anything related to your website development, consider IntellRocket as your partner and check all of our services.
